Teaching that Sticks One of the main goals for teachers is to make learning memorable. In their article Teaching that Sticks, Chip Heath and Dan Heath suggest there are six characteristics that make ideas ‘stick’. A sticky idea is: Simple Delivers a core message Unexpected Gets and holds attention Concrete
Author: Laura Le Dréan
Laura Le Dréan is Executive Editor at National Geographic Learning, in charge of the academic and professional development lists. She has an M.A. in TESOL/TEFL from San Francisco State University. She has over 20 years of teaching experience in ESL/EFL programs in the Middle East, Europe and the United States. She has also done teacher training in the U.S., the Middle East and in Vietnam. She has been working in ELT publishing as an editor for the last 19 years creating learning materials for students and teachers.
Keys to Academic Success
When I first started teaching English, there were almost no published materials to teach from. I was teaching academically oriented students, and sadly, focusing a lot on grammar and sentence structure because that was the assigned textbook. Today we are all fortunate to have a wealth of excellent materials to